Online advertising is one of the most effective ways to promote any product or service. However, there are some niche advertisements which is subject to certain rules for the safety of users. Online gaming has become one of these. Meta for Business has published an ultimate guide for online gambling advertisements on the Meta platforms. Find even more news on the GBC Time website.
The newly published ad regulation applies to online gaming which implies using money while playing. This list of rules is also distributed throughout the world.
What has changed?
The main difference this new policy has brought is the obligation rule to make an application to Meta before starting ads on the platform.
More about applications to start gambling ads
The most important rule in the new regulation is the permit written by Meta, which would allow or not allow some type of advertising on the platform. It means that iGaming operators, providers, and any other gambling businesses are able to start their promotion campaign only after official approval from Meta.
“This applies to games of chance and other online games that require the provision of something of monetary value (cash, digital or virtual currencies such as bitcoin) in order to be admitted to the game process and be able to receive a prize in monetary terms. This includes games in which you need to make a purchase in order to continue the gameplay and/or receive a more valuable prize in monetary terms,” – it said.
If you want to make an application, you can find a form to fill in here.
Advertisers who received the official permission must follow all laws and legal requirements, including not targeting ads to anyone under the age of 18.
Available countries for gambling ads on Meta platforms
Meta allows gambling promotion only in certain markets, which include Australia, Austria, Belgium, Bulgaria, Brazil, the UK, Germany, Greece, Denmark, India, Ireland, Spain, Italy, Canada, Kenya, etc.
What gambling sites can be promoted?
The Meta regulation allows a few forms of gambling to be promoted. For example, the lottery, sports betting, casino, fantasy sports, poker, online tournaments, etc. Moreover, aggregator and affiliate websites that include gambling are also allowed to advertise on the platforms.
You can find even more details on the gambling regulation on Meta platforms at the link.
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