The Codere brand, among the 100 most valuable in Spain


Madrid, June 03, 2022.- Nueva Codere, a leading multinational in the gaming sector, continues to strengthen its brand, an effort that has now been recognized by placing 61st among the 100 most valuable and strongest brands in the ranking. Brand Finance Spain 2022′, improving its classification from last year.

This milestone occurs while the company leaves behind the impact of the pandemic on its business, with its face-to-face operation now completely reopened, and resumes its path of consolidation and growth.

For Alberto Telías, Chief Marketing Officer of Codere Online “this ranking is a fantastic thermometer to measure the progress of the company in relation to the brand, especially driven by our omnichannel offer, innovation in products and services, our sports sponsorships and our commitment with responsible gaming.

Race to leadership

The company works every day to improve its entertainment offer, promoting both its online and retail activity, positioning itself as the preferred brand by players thanks to its simplicity, reliability and breadth of offer. This translates into a clear leadership of your betting business sports in Spain and in great opportunities to expand its digital offer in the markets where it is present in a retail way, developing the best omnichannel entertainment for the client.

Likewise, the company strives to improve its competitiveness, expand its portfolio and reach new customers. To do this, it relies on strategic alliances with the main football teams in the markets in which it operates, and above all, on the optimization of its platform and product development (sports, slots and tables), with a strong local focus.

This commitment to innovation is reflected in the improvement of the live gaming experience through the implemented streaming options, which maximize the viewing of matches on the screen that, together with access to pre-match and direct statistics, offer more complete and accessible information, improving the customer experience.

On the other hand, the company reinforces its omnichannel entertainment by adapting the same game offer in its on/offline modalities, as in the case of slot games, as well as through interesting prizes.

Underpinning sustained growth

The results of this effort are reflected in the solid financial performance of its main markets, such as Argentina, Mexico and Spain during the first quarter of the year, in addition to the momentum of the online unit, with a growth of 23% compared to the previous year.

The company, which closed the quarter with a turnover of 293.7 million euros, maintains its forecast of recovering between 95% and 100% its level of income prior to the pandemic (2019) by the end of the year.

The objective of the group is to continue growing in its markets, especially Mexico, Spain and in Codere Online, in addition to considering its potential foray into other emerging markets in which digital activity is regulated, with the Codere brand being a fundamental strategic asset in this plan. of expansion.

 

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