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Twain Sport marks Africa growth

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has extended its presence in Africa thanks to an agreement with tier-one operator, Hollywoodbets.

The deal gives Hollywoodbets’ players access to Twain Sport’s hybrid sport product and will be available in the leading South African market, as well as in other African countries where the brand operates.

BetGames, which is powering Twain Sport’s launch, already enjoys an established relationship with the high-profile operator and a strong, wider foothold across regulated African markets and this relationship has proven crucial in Twain Sport’s launch.

Twain Sport’s debut offering, T-Basket, delivers head-to-head basketball tournaments every hour, with a match every three minutes, totalling 6 300 matches monthly.

Following this launch, Twain Sport’s next product, T-kick, will debut in African markets in Q1 2023. The football-themed betting experience is expected to meet and surpass the favourable reaction from local players that T-basket has already received, given the incredible appetite for the sport across the continent.

BetGames’ VP Sales, Africa, James Everett, said: “Having already seen great success with our launch of Twain Sport in Europe, we’re equally as excited to go live with Hollywoodbets in a deal that will provide significant impetus to our fast-growing brand, this time in African markets.

“T-basket has already been met with approval from African players and the anticipation for a similar football product in T-kick is only going see revenue grow accordingly.”

Wayde Dorkin, head of product at Hollywoodbets, added: “There hasn’t been a product like this in our market before, so naturally we’re excited to add something so unique to our basket of games for our customers.

“The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-kick’s imminent arrival adds to that excitement.”

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