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White Hat Gaming strikes deal with LMG Gaming

White Hat Gaming has secured a long-term deal with LMG Gaming, owned by Puerto Rican media company Liberman Media Group (LMG), to deliver its proprietary Player Account Management (PAM) solution to the ApuestaPR brand.

This new partnership will see ApuestaPR operate on White Hat’s fully-managed battle-tested PAM, which is proven to deliver unparalleled agility and flexibility in regulated markets worldwide. The end-to-end solution includes the platform provider’s proprietary cashier that offers several configuration options, as well as its innovative and award-winning Travelling Wallet functionality.

ApuestaPR’s ambition is to become the leading betting and gaming platform in Puerto Rico. By combining White Hat’s PAM solution with the brand’s unique marketing opportunities through LMG’s Teleonce television network, the operator is in a strong position to achieve significant growth upon launching.

This latest venture demonstrates the growing appeal of White Hat’s PAM offering across the Americas, and marks the latest operator partnership with Kambi.

Phil Gelvan, CEO at White Hat Gaming, said: “Striking this new agreement with LMG Gaming is an exciting milestone for us. It takes our PAM into a new region and further highlights the increased demand of our overall offering.

“We are looking forward to working alongside the team at ApuestaPR. They are very much a forward-thinking operator brand that wants to deliver exceptional experiences, and White Hat Gaming is ready to support its efforts.”

Winter Horton at LMG Gaming, added: “White Hat Gaming’s world-class PAM solution matches the requirements we need to realize our ambitions in becoming the leading brand in Puerto Rico.

“LMG Gaming went through an extensive selection process and it was very clear that White Hat’s proprietary and flexible technology was truly best in class and the perfect fit for our ApuestaPR brand. White Hat Gaming’s PAM together with Kambi’s sportsbook will ensure that ApuestaPR will be the #1 sports betting business in Puerto Rico.”

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